Role of Web writers has changed.

December 22, 2008 at 2:46 pm Leave a comment

One of the blogs that I think every blogger professional or otherwise should be reading is Brian Clark’s Copyblogger. He continually provides great advice for people writing and supplying content on the web. Today’s post is no different. James Chartrand writes the post discussing the fact that your website needs to tell a story. I completely agree with his statements about the old versus the new way we provide content on our websites:

Facts don’t stir emotions and encourage people to take action. Facts don’t sell until people look to rationalize the buying decision they’ve made at an emotional level.

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“The role of web writers has changed. Just a few short years ago, the content on most websites was boring and factual, just a profile of monotonous company information.

Today, the content on websites that work looks very different indeed.

Effective web writers are moving away from bland, factual information. Readers won’t settle for that anymore.

It isn’t interesting. It isn’t compelling.

Facts don’t stir emotions and encourage people to take action. Facts don’t sell until people look to rationalize the buying decision they’ve made at an emotional level.

That’s why you need to transform your website into a story.”

This is a good look at what professional bloggers and even those just doing it for pleasure have found to be their best asset and biggest success in providing content on their own blogs. I was able to grow my own following on my blog as a daddy blogger because i let people into my world. i told them a story of what was going on in that world and they came every day to see the next chapter. I then found that when i skipped a day or two, they would quickly begin to email me an ask me “What’s wrong?”, “Are you okay? It was like they had to have the next bit of the story. They came back to hear it like I had a miniseries unfolding before me. They were staying tuned into the story. the same thing can be done for your company. Everyday is a new part of the story.

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